WHO ARE WE?
The DOO stands for Drink on Order Beverages.
DOO Beverages is a registered Trade Mark. We have been trading since April 2015. The Trademark was finally registered towards the end of 2015.
We are an innovative company with a passion for supplying a superior product at a very competitive price backed by a commitment to service excellence. Our production line for the filling, labelling and wrapping is purposefully designed to be labour intensive with an aim of being able to create more and new job opportunities. We also have people who purchase our product in bulk to supply various outlets as a way to earn a living or extra cash.
The Legal Entity name is Straight Path Commerce.
Company registration number: 2015/045290/07.
Tax number: 9034709239
B-BBEE Certification: Level 4 (Micro Enterprise Exemption)
The company has one shareholder as this stage: Steven Smith
There are four main pillars attributing to the growth of our business:
- Bottled Water. Ranging from 330 ML bottles up the 25 litre containers. With personalised labelling available on request.
- A Refill service
- Water dispensers and refills
- Personal hands on service :
Our water falls under the Category “Prepared Water”.
We meet and exceed the standards for drinking water: SANS 241 and SABS 1862.
TESTING OUR WATER
To maintain the high standard of our Water we test as follows:
• Regular testing by a SANAS approved Laboratory for microbial testing.
• A complete water analysis is done annually by a certified SANAS approved Laboratory.
• A daily reading of the ‘TDS’ (TDS = total dissolved solids).
• Our Water Plant is serviced & maintained by Puritech, a company specializing in water purification systems designed for African conditions.
THE PURIFICATION PROCESS
Sourced mainly from our borehole where our water is found in dolomitic rock. The Purification treatment system is an eight phase process as follows:
1. Sand filtration – removes dirt, sludge & other undissolved solids.
2. Carbon filtration – removes pesticides, hormones, herbicides, chlorine & other organic chemicals (e.g. Carcinogens).
3. Cation exchange resin used for the softening of our water and removal of any heavy metals.
4. Element filtration – 2 x one-micron filters further removes all the undissolved solids up to 1 micron.
5. Reverse osmosis – removes up to 99 % of all dissolved solids.
6. UV treatment – the ultraviolet phase sanitises the water before ozonation.
7. An Additional Carbon Filter used to “polish” the final product.
8. Continuous Ozonation – ozone is added into the water via a venturi, killing all bacteria & viruses. Ozone turns into oxygen when it
comes into contact with water, which in turn sanitises the container during the bottling process. Ozone does the same job as Chlorine,
except 600 times faster & then converts into oxygen. During this phase any surface & water hardness is broken down. This makes our water very light & easy to drink.
DIAGRAM OF HOW OUR SYSTEM HAS BEEN BUILT

Our Water simulates the following Acts of nature:
- It is as fresh as rainwater.
- It has been sanitized like rainwater through a thunder storm (thunder creates ozone).
- It has been oxygenated like water over a waterfall.
That is why we refer to our water as ‘Prepared Water as nature intended’
DOO Beverages supports communities suffering from drought. Should you be interested in donating bottled water please feel free to contact us and we will send you information